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The organization cannot trust the individual the individual must trust the organization.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Organization
Trust
Individual
Cannot
Must

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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I was an overnight success all right, but 30 years is a long, long night.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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The quality of a leader is reflected in the standards they set for themselves.
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Adversity can strengthen you if you have the will to grind it out.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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We have an obligation to give something back to the community that gives so much to us.
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When you're green, your growing. When you're ripe, you rot.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I don't believe in saturation. We're thinking and talking worldwide.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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All money means to me is a pride in accomplishment.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you're not a risk taker, you should get the hell out of business.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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