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The organization cannot trust the individual the individual must trust the organization.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Organization
Trust
Individual
Cannot
Must

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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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You're only as good as the people you hire.
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No one of us is more important than the rest of us.
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It is no achievement to walk a tightrope laid flat on the floor.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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The first dollar is the most you will get if you don't love what you are doing.
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There's a lot more future in hamburgers than in baseball.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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If you have time to lean, you have time to clean.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I put the hamburger on the assembly line.
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We have an obligation to give something back to the community that gives so much to us.
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