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The organization cannot trust the individual the individual must trust the organization.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Cannot
Must
Organization
Trust
Individual

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The first dollar is the most you will get if you don't love what you are doing.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you're not a risk taker, you should get the hell out of business.
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I don't believe in saturation. We're thinking and talking worldwide.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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There's a lot more future in hamburgers than in baseball.
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No one of us is more important than the rest of us.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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All money means to me is a pride in accomplishment.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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It is no achievement to walk a tightrope laid flat on the floor.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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If you have time to lean, you have time to clean.
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The quality of a leader is reflected in the standards they set for themselves.
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