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The organization cannot trust the individual the individual must trust the organization.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Trust
Individual
Cannot
Must
Organization

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Adversity can strengthen you if you have the will to grind it out.
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I put the hamburger on the assembly line.
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You're only as good as the people you hire.
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I don't believe in saturation. We're thinking and talking worldwide.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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No one of us is more important than the rest of us.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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The quality of a leader is reflected in the standards they set for themselves.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I was an overnight success all right, but 30 years is a long, long night.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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If you have time to lean, you have time to clean.
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It is no achievement to walk a tightrope laid flat on the floor.
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We take the hamburger business more seriously than anyone else.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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