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The organization cannot trust the individual the individual must trust the organization.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Organization
Trust
Individual
Cannot
Must

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When you're green, your growing. When you're ripe, you rot.
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I was an overnight success all right, but 30 years is a long, long night.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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The first dollar is the most you will get if you don't love what you are doing.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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We take the hamburger business more seriously than anyone else.
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It is no achievement to walk a tightrope laid flat on the floor.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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You must perfect every fundamental of your business if you expect it to perform well.
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I put the hamburger on the assembly line.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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We have an obligation to give something back to the community that gives so much to us.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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