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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Perfection
Achieve
Difficult
Else
Wanted
Everything
Mcdonald
Secondary

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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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Adversity can strengthen you if you have the will to grind it out.
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You must perfect every fundamental of your business if you expect it to perform well.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I was an overnight success all right, but 30 years is a long, long night.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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I don't believe in saturation. We're thinking and talking worldwide.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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If you're not a risk taker, you should get the hell out of business.
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I put the hamburger on the assembly line.
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There's a lot more future in hamburgers than in baseball.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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