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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Achieve
Difficult
Else
Wanted
Everything
Mcdonald
Secondary
Perfection

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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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We have an obligation to give something back to the community that gives so much to us.
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You must perfect every fundamental of your business if you expect it to perform well.
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I was an overnight success all right, but 30 years is a long, long night.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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The first dollar is the most you will get if you don't love what you are doing.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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There's a lot more future in hamburgers than in baseball.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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When you're green, your growing. When you're ripe, you rot.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The quality of a leader is reflected in the standards they set for themselves.
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I put the hamburger on the assembly line.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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All money means to me is a pride in accomplishment.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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