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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Difficult
Else
Wanted
Everything
Mcdonald
Secondary
Perfection
Achieve

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We take the hamburger business more seriously than anyone else.
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We have an obligation to give something back to the community that gives so much to us.
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No one of us is more important than the rest of us.
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Luck is a dividend of sweat.
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I don't believe in saturation. We're thinking and talking worldwide.
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The first dollar is the most you will get if you don't love what you are doing.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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It requires a certain kind of mind to see beauty in a hamburger bun.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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You're only as good as the people you hire.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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The organization cannot trust the individual the individual must trust the organization.
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