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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Wanted
Everything
Mcdonald
Secondary
Perfection
Achieve
Difficult
Else

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The first dollar is the most you will get if you don't love what you are doing.
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Adversity can strengthen you if you have the will to grind it out.
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The quality of a leader is reflected in the standards they set for themselves.
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We have an obligation to give something back to the community that gives so much to us.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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The organization cannot trust the individual the individual must trust the organization.
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When you're green, your growing. When you're ripe, you rot.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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We take the hamburger business more seriously than anyone else.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I put the hamburger on the assembly line.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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If you're not a risk taker, you should get the hell out of business.
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