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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Wanted
Everything
Mcdonald
Secondary
Perfection
Achieve
Difficult
Else

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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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You must perfect every fundamental of your business if you expect it to perform well.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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If you have time to lean, you have time to clean.
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Luck is a dividend of sweat.
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The first dollar is the most you will get if you don't love what you are doing.
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No one of us is more important than the rest of us.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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When you're green, your growing. When you're ripe, you rot.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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I put the hamburger on the assembly line.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I don't believe in saturation. We're thinking and talking worldwide.
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