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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Else
Wanted
Everything
Mcdonald
Secondary
Perfection
Achieve
Difficult

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The first dollar is the most you will get if you don't love what you are doing.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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We have an obligation to give something back to the community that gives so much to us.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If you have time to lean, you have time to clean.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The quality of a leader is reflected in the standards they set for themselves.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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I put the hamburger on the assembly line.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I don't believe in saturation. We're thinking and talking worldwide.
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We take the hamburger business more seriously than anyone else.
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