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I put the hamburger on the assembly line.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Hamburgers
Assembly
Line
Lines
Hamburger

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We take the hamburger business more seriously than anyone else.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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The first dollar is the most you will get if you don't love what you are doing.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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Luck is a dividend of sweat.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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Adversity can strengthen you if you have the will to grind it out.
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The organization cannot trust the individual the individual must trust the organization.
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If you're not a risk taker, you should get the hell out of business.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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No one of us is more important than the rest of us.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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The quality of a leader is reflected in the standards they set for themselves.
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It is no achievement to walk a tightrope laid flat on the floor.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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