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I put the hamburger on the assembly line.
Ray Kroc
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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Hamburger
Hamburgers
Assembly
Line
Lines
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We have an obligation to give something back to the community that gives so much to us.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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You must perfect every fundamental of your business if you expect it to perform well.
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The first dollar is the most you will get if you don't love what you are doing.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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No one of us is more important than the rest of us.
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We take the hamburger business more seriously than anyone else.
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All money means to me is a pride in accomplishment.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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You're only as good as the people you hire.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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When you're green, your growing. When you're ripe, you rot.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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