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I put the hamburger on the assembly line.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Hamburger
Hamburgers
Assembly
Line
Lines

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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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If you're not a risk taker, you should get the hell out of business.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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There's a lot more future in hamburgers than in baseball.
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It is no achievement to walk a tightrope laid flat on the floor.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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You're only as good as the people you hire.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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We take the hamburger business more seriously than anyone else.
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We have an obligation to give something back to the community that gives so much to us.
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I don't believe in saturation. We're thinking and talking worldwide.
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I was an overnight success all right, but 30 years is a long, long night.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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All money means to me is a pride in accomplishment.
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If you have time to lean, you have time to clean.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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