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I put the hamburger on the assembly line.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Line
Lines
Hamburger
Hamburgers
Assembly

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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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Adversity can strengthen you if you have the will to grind it out.
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I was an overnight success all right, but 30 years is a long, long night.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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No one of us is more important than the rest of us.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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There's a lot more future in hamburgers than in baseball.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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The quality of a leader is reflected in the standards they set for themselves.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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All money means to me is a pride in accomplishment.
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We have an obligation to give something back to the community that gives so much to us.
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The first dollar is the most you will get if you don't love what you are doing.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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