Quote

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Takes
Face
Faces
Mcdonald
Girl
Counter
Business
Vital
Order
Image
Part
Service
People
Smile

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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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The quality of a leader is reflected in the standards they set for themselves.
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I don't believe in saturation. We're thinking and talking worldwide.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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The first dollar is the most you will get if you don't love what you are doing.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Luck is a dividend of sweat.
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No one of us is more important than the rest of us.
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There's a lot more future in hamburgers than in baseball.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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You're only as good as the people you hire.
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We take the hamburger business more seriously than anyone else.
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It is no achievement to walk a tightrope laid flat on the floor.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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