Quote

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
People
Smile
Takes
Face
Faces
Mcdonald
Girl
Counter
Business
Vital
Order
Image
Part
Service

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It is no achievement to walk a tightrope laid flat on the floor.
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The quality of a leader is reflected in the standards they set for themselves.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I don't believe in saturation. We're thinking and talking worldwide.
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Luck is a dividend of sweat.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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We have an obligation to give something back to the community that gives so much to us.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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When you're green, your growing. When you're ripe, you rot.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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The first dollar is the most you will get if you don't love what you are doing.
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Adversity can strengthen you if you have the will to grind it out.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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We take the hamburger business more seriously than anyone else.
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