Quote

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Takes
Face
Faces
Mcdonald
Girl
Counter
Business
Vital
Order
Image
Part
Service
People
Smile

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The first dollar is the most you will get if you don't love what you are doing.
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It is no achievement to walk a tightrope laid flat on the floor.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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There's a lot more future in hamburgers than in baseball.
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I don't believe in saturation. We're thinking and talking worldwide.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I was an overnight success all right, but 30 years is a long, long night.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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We have an obligation to give something back to the community that gives so much to us.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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You're only as good as the people you hire.
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All money means to me is a pride in accomplishment.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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If you're not a risk taker, you should get the hell out of business.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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