Quote

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
People
Smile
Takes
Face
Faces
Mcdonald
Girl
Counter
Business
Vital
Order
Image
Part
Service

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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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You must perfect every fundamental of your business if you expect it to perform well.
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The first dollar is the most you will get if you don't love what you are doing.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Luck is a dividend of sweat.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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The organization cannot trust the individual the individual must trust the organization.
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When you're green, your growing. When you're ripe, you rot.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If you have time to lean, you have time to clean.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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You're only as good as the people you hire.
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It is no achievement to walk a tightrope laid flat on the floor.
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I was an overnight success all right, but 30 years is a long, long night.
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No one of us is more important than the rest of us.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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