Quote

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
People
Smile
Takes
Face
Faces
Mcdonald
Girl
Counter
Business
Vital
Order
Image
Part
Service

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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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You must perfect every fundamental of your business if you expect it to perform well.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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If you're not a risk taker, you should get the hell out of business.
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I was an overnight success all right, but 30 years is a long, long night.
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The first dollar is the most you will get if you don't love what you are doing.
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The organization cannot trust the individual the individual must trust the organization.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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Adversity can strengthen you if you have the will to grind it out.
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We have an obligation to give something back to the community that gives so much to us.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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Luck is a dividend of sweat.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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No one of us is more important than the rest of us.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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