Quote

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Faces
Mcdonald
Girl
Counter
Business
Vital
Order
Image
Part
Service
People
Smile
Takes
Face

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You're only as good as the people you hire.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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If you have time to lean, you have time to clean.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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If you're not a risk taker, you should get the hell out of business.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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I don't believe in saturation. We're thinking and talking worldwide.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I put the hamburger on the assembly line.
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You must perfect every fundamental of your business if you expect it to perform well.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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The first dollar is the most you will get if you don't love what you are doing.
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I was an overnight success all right, but 30 years is a long, long night.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Adversity can strengthen you if you have the will to grind it out.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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There's a lot more future in hamburgers than in baseball.
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All money means to me is a pride in accomplishment.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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