Quote

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Vital
Business
Order
Image
Part
Service
People
Smile
Takes
Face
Mcdonald
Faces
Counter
Girl

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If you believe in it, and you believe in it hard, it is impossible to fail.
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If you have time to lean, you have time to clean.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The quality of a leader is reflected in the standards they set for themselves.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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The first dollar is the most you will get if you don't love what you are doing.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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You're only as good as the people you hire.
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There's a lot more future in hamburgers than in baseball.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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You must perfect every fundamental of your business if you expect it to perform well.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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When you're green, your growing. When you're ripe, you rot.
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No one of us is more important than the rest of us.
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I put the hamburger on the assembly line.
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