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I believe in God, family, and McDonald's. And in the office, that order is reversed.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Business
Order
Believe
Reversed
Mcdonald
Office
Family

More quotes by Ray Kroc

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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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If you have time to lean, you have time to clean.
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The quality of a leader is reflected in the standards they set for themselves.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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When you're green, your growing. When you're ripe, you rot.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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All money means to me is a pride in accomplishment.
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You must perfect every fundamental of your business if you expect it to perform well.
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No one of us is more important than the rest of us.
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The organization cannot trust the individual the individual must trust the organization.
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We take the hamburger business more seriously than anyone else.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
Ray Kroc
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
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I don't believe in saturation. We're thinking and talking worldwide.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
Ray Kroc