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I believe in God, family, and McDonald's. And in the office, that order is reversed.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Family
Business
Order
Believe
Reversed
Mcdonald
Office

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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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No one of us is more important than the rest of us.
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If you have time to lean, you have time to clean.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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The first dollar is the most you will get if you don't love what you are doing.
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There's a lot more future in hamburgers than in baseball.
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Adversity can strengthen you if you have the will to grind it out.
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The organization cannot trust the individual the individual must trust the organization.
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If you're not a risk taker, you should get the hell out of business.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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Luck is a dividend of sweat.
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When you're green, your growing. When you're ripe, you rot.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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