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I believe in God, family, and McDonald's. And in the office, that order is reversed.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Order
Believe
Reversed
Mcdonald
Office
Family
Business

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The quality of a leader is reflected in the standards they set for themselves.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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No one of us is more important than the rest of us.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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If you're not a risk taker, you should get the hell out of business.
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When you're green, your growing. When you're ripe, you rot.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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We take the hamburger business more seriously than anyone else.
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All money means to me is a pride in accomplishment.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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If you have time to lean, you have time to clean.
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I don't believe in saturation. We're thinking and talking worldwide.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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