Quote

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Wings
Texture
Buns
Grace
Arrangements
Textures
Beauty
Wing
Hamburger
Certain
Butterfly
Silhouettes
Find
Reflect
Lovingly
Kind
Fishing
Carved
Mind
Unusual
Hamburgers
Hackles
Men
Requires
Softly
Silhouette

More quotes by Ray Kroc

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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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Adversity can strengthen you if you have the will to grind it out.
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I put the hamburger on the assembly line.
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There's a lot more future in hamburgers than in baseball.
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You must perfect every fundamental of your business if you expect it to perform well.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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We have an obligation to give something back to the community that gives so much to us.
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If you're not a risk taker, you should get the hell out of business.
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I was an overnight success all right, but 30 years is a long, long night.
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You're only as good as the people you hire.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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When you're green, your growing. When you're ripe, you rot.
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The organization cannot trust the individual the individual must trust the organization.
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No one of us is more important than the rest of us.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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