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We take the hamburger business more seriously than anyone else.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Hamburgers
Seriously
Commitment
Anyone
Success
Business
Else
Take
Hamburger

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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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If you're not a risk taker, you should get the hell out of business.
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The first dollar is the most you will get if you don't love what you are doing.
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I was an overnight success all right, but 30 years is a long, long night.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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There's a lot more future in hamburgers than in baseball.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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No one of us is more important than the rest of us.
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All money means to me is a pride in accomplishment.
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I put the hamburger on the assembly line.
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The quality of a leader is reflected in the standards they set for themselves.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I don't believe in saturation. We're thinking and talking worldwide.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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The organization cannot trust the individual the individual must trust the organization.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Adversity can strengthen you if you have the will to grind it out.
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