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We take the hamburger business more seriously than anyone else.
Ray Kroc
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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Hamburgers
Seriously
Commitment
Anyone
Success
Business
Else
Take
Hamburger
More quotes by Ray Kroc
I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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When you're green, your growing. When you're ripe, you rot.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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It is no achievement to walk a tightrope laid flat on the floor.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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You must perfect every fundamental of your business if you expect it to perform well.
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Adversity can strengthen you if you have the will to grind it out.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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You're only as good as the people you hire.
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I don't believe in saturation. We're thinking and talking worldwide.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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There's a lot more future in hamburgers than in baseball.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was an overnight success all right, but 30 years is a long, long night.
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We have an obligation to give something back to the community that gives so much to us.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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