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We take the hamburger business more seriously than anyone else.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Seriously
Commitment
Anyone
Success
Business
Else
Take
Hamburger
Hamburgers

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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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All money means to me is a pride in accomplishment.
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If you have time to lean, you have time to clean.
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There's a lot more future in hamburgers than in baseball.
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The organization cannot trust the individual the individual must trust the organization.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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We have an obligation to give something back to the community that gives so much to us.
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If you're not a risk taker, you should get the hell out of business.
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Luck is a dividend of sweat.
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You're only as good as the people you hire.
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I don't believe in saturation. We're thinking and talking worldwide.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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You must perfect every fundamental of your business if you expect it to perform well.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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No one of us is more important than the rest of us.
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