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We take the hamburger business more seriously than anyone else.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Take
Hamburger
Hamburgers
Seriously
Commitment
Anyone
Success
Business
Else

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Luck is a dividend of sweat.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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No one of us is more important than the rest of us.
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If you're not a risk taker, you should get the hell out of business.
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You must perfect every fundamental of your business if you expect it to perform well.
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When you're green, your growing. When you're ripe, you rot.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I put the hamburger on the assembly line.
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If you have time to lean, you have time to clean.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Adversity can strengthen you if you have the will to grind it out.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I was an overnight success all right, but 30 years is a long, long night.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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All money means to me is a pride in accomplishment.
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We have an obligation to give something back to the community that gives so much to us.
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