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We take the hamburger business more seriously than anyone else.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Hamburgers
Seriously
Commitment
Anyone
Success
Business
Else
Take
Hamburger

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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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When you're green, your growing. When you're ripe, you rot.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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The organization cannot trust the individual the individual must trust the organization.
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We have an obligation to give something back to the community that gives so much to us.
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You're only as good as the people you hire.
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The first dollar is the most you will get if you don't love what you are doing.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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No one of us is more important than the rest of us.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Luck is a dividend of sweat.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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