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We take the hamburger business more seriously than anyone else.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Else
Take
Hamburger
Hamburgers
Seriously
Commitment
Anyone
Success
Business

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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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There's a lot more future in hamburgers than in baseball.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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No one of us is more important than the rest of us.
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You're only as good as the people you hire.
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If you have time to lean, you have time to clean.
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It is no achievement to walk a tightrope laid flat on the floor.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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If you believe in it, and you believe in it hard, it is impossible to fail.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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If you're not a risk taker, you should get the hell out of business.
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We have an obligation to give something back to the community that gives so much to us.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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You must perfect every fundamental of your business if you expect it to perform well.
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