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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Reality
Important
Commitment
Thing
Poverty
Motivational
Principles
Rich
Poor
Easy

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No one of us is more important than the rest of us.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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If you have time to lean, you have time to clean.
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We take the hamburger business more seriously than anyone else.
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All money means to me is a pride in accomplishment.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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If you're not a risk taker, you should get the hell out of business.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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We have an obligation to give something back to the community that gives so much to us.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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You must perfect every fundamental of your business if you expect it to perform well.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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The organization cannot trust the individual the individual must trust the organization.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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Luck is a dividend of sweat.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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