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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Principles
Rich
Poor
Easy
Reality
Important
Commitment
Thing
Poverty
Motivational

More quotes by Ray Kroc

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The first dollar is the most you will get if you don't love what you are doing.
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We take the hamburger business more seriously than anyone else.
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I don't believe in saturation. We're thinking and talking worldwide.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I put the hamburger on the assembly line.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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The organization cannot trust the individual the individual must trust the organization.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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No one of us is more important than the rest of us.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
Ray Kroc
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The quality of a leader is reflected in the standards they set for themselves.
Ray Kroc
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You're only as good as the people you hire.
Ray Kroc
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
Ray Kroc
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
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If you have time to lean, you have time to clean.
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