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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Rich
Poor
Easy
Reality
Important
Commitment
Thing
Poverty
Motivational
Principles

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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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I was an overnight success all right, but 30 years is a long, long night.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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The quality of a leader is reflected in the standards they set for themselves.
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The first dollar is the most you will get if you don't love what you are doing.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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If you're not a risk taker, you should get the hell out of business.
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No one of us is more important than the rest of us.
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I put the hamburger on the assembly line.
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You're only as good as the people you hire.
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It is no achievement to walk a tightrope laid flat on the floor.
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I don't believe in saturation. We're thinking and talking worldwide.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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