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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Important
Commitment
Thing
Poverty
Motivational
Principles
Rich
Poor
Easy
Reality

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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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It is no achievement to walk a tightrope laid flat on the floor.
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There's a lot more future in hamburgers than in baseball.
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No one of us is more important than the rest of us.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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You must perfect every fundamental of your business if you expect it to perform well.
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If you have time to lean, you have time to clean.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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All money means to me is a pride in accomplishment.
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Adversity can strengthen you if you have the will to grind it out.
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If you're not a risk taker, you should get the hell out of business.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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