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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Easy
Reality
Important
Commitment
Thing
Poverty
Motivational
Principles
Rich
Poor

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I was an overnight success all right, but 30 years is a long, long night.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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We have an obligation to give something back to the community that gives so much to us.
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I don't believe in saturation. We're thinking and talking worldwide.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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We take the hamburger business more seriously than anyone else.
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Adversity can strengthen you if you have the will to grind it out.
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The quality of a leader is reflected in the standards they set for themselves.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Luck is a dividend of sweat.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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The organization cannot trust the individual the individual must trust the organization.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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When you're green, your growing. When you're ripe, you rot.
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