Quote

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Poor
Easy
Reality
Important
Commitment
Thing
Poverty
Motivational
Principles
Rich

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No one of us is more important than the rest of us.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I don't believe in saturation. We're thinking and talking worldwide.
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All money means to me is a pride in accomplishment.
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Luck is a dividend of sweat.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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If you're not a risk taker, you should get the hell out of business.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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When you're green, your growing. When you're ripe, you rot.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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We take the hamburger business more seriously than anyone else.
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I put the hamburger on the assembly line.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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The first dollar is the most you will get if you don't love what you are doing.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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