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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Principles
Rich
Poor
Easy
Reality
Important
Commitment
Thing
Poverty
Motivational

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Adversity can strengthen you if you have the will to grind it out.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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You must perfect every fundamental of your business if you expect it to perform well.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I don't believe in saturation. We're thinking and talking worldwide.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Luck is a dividend of sweat.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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You're only as good as the people you hire.
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There's a lot more future in hamburgers than in baseball.
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If you're not a risk taker, you should get the hell out of business.
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It is no achievement to walk a tightrope laid flat on the floor.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When you're green, your growing. When you're ripe, you rot.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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