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If you're not a risk taker, you should get the hell out of business.
Ray Kroc
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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Entrepreneur
Sin
Risk
Hell
Business
Taker
Entrepreneurial
Entrepreneurship
More quotes by Ray Kroc
Adversity can strengthen you if you have the will to grind it out.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Luck is a dividend of sweat.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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If you have time to lean, you have time to clean.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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You're only as good as the people you hire.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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You must perfect every fundamental of your business if you expect it to perform well.
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It is no achievement to walk a tightrope laid flat on the floor.
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