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If you're not a risk taker, you should get the hell out of business.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Entrepreneurship
Entrepreneur
Sin
Risk
Hell
Business
Taker
Entrepreneurial

More quotes by Ray Kroc

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I put the hamburger on the assembly line.
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Adversity can strengthen you if you have the will to grind it out.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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All money means to me is a pride in accomplishment.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The organization cannot trust the individual the individual must trust the organization.
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You must perfect every fundamental of your business if you expect it to perform well.
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It is no achievement to walk a tightrope laid flat on the floor.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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The quality of a leader is reflected in the standards they set for themselves.
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The first dollar is the most you will get if you don't love what you are doing.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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