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If you're not a risk taker, you should get the hell out of business.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Business
Taker
Entrepreneurial
Entrepreneurship
Entrepreneur
Sin
Risk
Hell

More quotes by Ray Kroc

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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The quality of a leader is reflected in the standards they set for themselves.
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I don't believe in saturation. We're thinking and talking worldwide.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
Ray Kroc
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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All money means to me is a pride in accomplishment.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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It is no achievement to walk a tightrope laid flat on the floor.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I put the hamburger on the assembly line.
Ray Kroc
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
Ray Kroc
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Ray Kroc
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
Ray Kroc
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun.
Ray Kroc