Quote

If you're not a risk taker, you should get the hell out of business.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Entrepreneurial
Entrepreneurship
Entrepreneur
Sin
Risk
Hell
Business
Taker

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You must perfect every fundamental of your business if you expect it to perform well.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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The quality of a leader is reflected in the standards they set for themselves.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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It is no achievement to walk a tightrope laid flat on the floor.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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When you're green, your growing. When you're ripe, you rot.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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We have an obligation to give something back to the community that gives so much to us.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Adversity can strengthen you if you have the will to grind it out.
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Luck is a dividend of sweat.
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All money means to me is a pride in accomplishment.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I put the hamburger on the assembly line.
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I don't believe in saturation. We're thinking and talking worldwide.
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