Quote

If you're not a risk taker, you should get the hell out of business.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Taker
Entrepreneurial
Entrepreneurship
Entrepreneur
Sin
Risk
Hell
Business

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If you have time to lean, you have time to clean.
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All money means to me is a pride in accomplishment.
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The organization cannot trust the individual the individual must trust the organization.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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There's a lot more future in hamburgers than in baseball.
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We take the hamburger business more seriously than anyone else.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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We have an obligation to give something back to the community that gives so much to us.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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The first dollar is the most you will get if you don't love what you are doing.
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Luck is a dividend of sweat.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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You're only as good as the people you hire.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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It is no achievement to walk a tightrope laid flat on the floor.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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