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If you're not a risk taker, you should get the hell out of business.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Entrepreneur
Sin
Risk
Hell
Business
Taker
Entrepreneurial
Entrepreneurship

More quotes by Ray Kroc

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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I don't believe in saturation. We're thinking and talking worldwide.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I put the hamburger on the assembly line.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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There's a lot more future in hamburgers than in baseball.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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The first dollar is the most you will get if you don't love what you are doing.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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We take the hamburger business more seriously than anyone else.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Luck is a dividend of sweat.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was an overnight success all right, but 30 years is a long, long night.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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