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The quality of a leader is reflected in the standards they set for themselves.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Standards
Leadership
Motivational
Leader
Quality
Inspirational
Reflected
Reflecting

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We take the hamburger business more seriously than anyone else.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you have time to lean, you have time to clean.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Adversity can strengthen you if you have the will to grind it out.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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You must perfect every fundamental of your business if you expect it to perform well.
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I don't believe in saturation. We're thinking and talking worldwide.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Luck is a dividend of sweat.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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If you're not a risk taker, you should get the hell out of business.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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