Comply is not a vision.

...there is no more strategic issue for a company, or any organization, than its ultimate purpose. For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that.

For nearly 11 years, now, we have been on this mission we call it, climbing Mt. Sustainability, a mountain higher than Everest, to meet at that point at the top that symbolizes zero footprint-zero environmental impact. Sustainable: taking nothing, doing no harm.

I used to think that my job didn't have anything to do with the environment. Then I realized that my job, as well as everyone else's job, impacts the environment in some way. And now advocating for sustainability has become my No. 1 responsibility.

What’s the business case for ending life on earth?