At the end of the day, photography is ninety-nine percent business, connections, and politics and one percent creativity.

When you look at pornography, the women become objects, whereas what I'm trying to do is make the person in the photograph as important as their body. And obviously, I like tits and arse, because I just do. I like the sex of taking photographs.

I remember driving around with my parents when I was little and looking out of the window and being very aware that it was the shape of a film screen when you went to the cinema. This was how I first saw the world, framed through a car window.

My dad would often take me to the cinema and I found myself really seduced by the imagery, I think this had a massive impact on how I viewed the world.

I always used to say to my ex-girlfriends that I could never take a good photograph of them, because there was too much of an intimacy between us, but actually the real thing is, if there's a proper intimacy between you... I find it really compelling and exciting - it's quite good foreplay.

There's a time when people say your work is revolutionary, but you have to keep being revolutionary. I can't keep shooting pop stars all my life. You have to keep changing, keep pushing yourself, looking for the new, the unusual.

When I worked on an erotic shoot... I shot digitally. It helped the models get into it because they could come over and see what was happening. It was the closest to being sexual, because it was a participatory experience.

You have to believe in what you're doing otherwise what's the point?

If you surround yourself with talented people and you give them the freedom to achieve, then the work will never fail.