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Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand.
Ralph Caplan
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Ralph Caplan
Age: 95 †
Born: 1925
Born: January 4
Died: 2020
Died: June 4
Designer
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Situation
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Attention
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Paid
Pay
Design
Cardinal
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Cardinals
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