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Thinking about design is hard, but not thinking about it can be disastrous.

Ralph Caplan

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Ralph Caplan
Age: 95 †
Born: 1925
Born: January 4
Died: 2020
Died: June 4
Designer
Novelist
Writer
Design
Hard
Thinking
Disastrous

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All our media are given over to things that are better left unsaid.
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Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand.
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Designers shouldn’t design for museums any more than mummies should die for them.
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If more designers had bad backs, we would have more good chairs.
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