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So let your deepest desires direct your aim. Set your sights far above the 'reasonable' target. The power of purpose is profound only if you have a desire that stirs the heart.

Price Pritchett

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Price Pritchett
Age: 83
Born: 1941
Born: January 1
Deepest
Purpose
Desire
Target
Power
Reasonable
Heart
Desires
Aim
Profound
Stirs
Sight
Sights
Direct

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But when we get enough people who don't care, and who don't accept personal responsibility for high ethical standards, our organization gets the M disease. Mediocrity. Anybody in the place can be a carrier. By the same token, every individual can carry the cure: the ethics of excellence.
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We've got to start thinking of school as a lifelong process. That's the only way we'll keep abreast and be able to share in the wealth of the new knowledge society.
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Narrow life down to what's precious and necessary. In a world of complexity the best weapon is simplicity.
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Your ethical muscle grows stronger every time you choose right over wrong.
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You can’t bake a cake without getting the kitchen messy. Halfway through surgery it looks like there’s been a murder in the operating room. If you send a rocket to the moon, about ninety percent of the time it’s off course—it ‘fails’ its way to the moon by continually making mistakes and correcting them.
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Everybody makes honest mistakes, but there's no such thing as an honest cover-up.
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The world behaves differently when I take action to go after what I want.
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Excellence is a process, not just an outcome. Sure, we have to hold out for high standards in the products or services we provide. The goods must be more than good enough. But so must our approach - you know, our methodology, the way we do business and deal with people. How could the ends be considered excellent if we can't be proud of the mea
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When you can make it this simple, though, just do the right thing. Even if you could get away with less. Even when other people are doing the wrong thing. Even though the wrong thing seems like no big deal.
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Act as if success is certain.
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Optimism is a much more enabling mindset than hard-core realism, and it's far superior to pessimism...[because] Hope helps move us in the direction of our goals and ambitions.
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As consumers we get more demanding all the time. We want better quality. We want it faster. And cheaper. Plus, we want more choices. Whoever comes along that can satisfy all these 'wants' gets our business.
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No sense being pessimistic. Wouldn't work anyway.
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