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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Book
Wonder
Remind
Great
Seeing
Insight
Something
Books
Curiosity
Like
Written
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Point
Wrote
Asimov
Comes
Whenever
Isaac
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Someone
View
Odd

More quotes by Philip Kotler

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The most important thing is to forecast where customers are moving, and be in front of them.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Every business is a service business. Does your service put a smile on the customer's face?
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Good companies will meet needs great companies will create markets.
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A country's middle class is its bedrock.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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The internet will create the winnerand bury the laggards.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
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Today you have to run faster to stay in place.
Philip Kotler
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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The best advertising is done by satisfied customers.
Philip Kotler
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler