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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Someone
View
Odd
Book
Wonder
Remind
Great
Seeing
Insight
Something
Books
Curiosity
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Point
Wrote
Asimov
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Whenever
Isaac
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More quotes by Philip Kotler

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Your company does not belong inmarkets where it cannot be the best.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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The internet will create the winnerand bury the laggards.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
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Every company should work hard to obsolete its own product line - before its competitors do.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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My parents, and their interest in making the world a better place for more people inspired me.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Great insight comes from seeing something as odd and finding out why.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler