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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Point
Wrote
Asimov
Comes
Whenever
Isaac
Science
Starting
Wonders
Someone
View
Odd
Book
Wonder
Remind
Great
Seeing
Insight
Something
Books
Curiosity
Like
Written
Finding

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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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The internet will create the winnerand bury the laggards.
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Great insight comes from seeing something as odd and finding out why.
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My parents, and their interest in making the world a better place for more people inspired me.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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A country's middle class is its bedrock.
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Good companies will meet needs great companies will create markets.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Your company does not belong inmarkets where it cannot be the best.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Today you have to run faster to stay in place.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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