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My parents, and their interest in making the world a better place for more people inspired me.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Parent
Interest
Making
Place
Better
World
People
Inspired
Parents

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A country's middle class is its bedrock.
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Great insight comes from seeing something as odd and finding out why.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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The internet will create the winnerand bury the laggards.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Good companies will meet needs great companies will create markets.
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