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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Social
Continuous
Money
Invest
Also
Profit
Need
Produce
Financing
Must
Growth
Ceo
Needs
Leave
Sustainability
Responsibility
Profits
Less
Sales

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The most important thing is to forecast where customers are moving, and be in front of them.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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The internet will create the winnerand bury the laggards.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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Good companies will meet needs great companies will create markets.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Today you have to run faster to stay in place.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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Every business is a service business. Does your service put a smile on the customer's face?
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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A country's middle class is its bedrock.
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Every company should work hard to obsolete its own product line - before its competitors do.
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