Quote

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Bigs
Selling
Comes
Familiar
Dream
Income
Someone
Comfort
People
Possibility
Comfortable
Leave
Zone
Takes
Excellent

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Every company should work hard to obsolete its own product line - before its competitors do.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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The best advertising is done by satisfied customers.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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Every business is a service business. Does your service put a smile on the customer's face?
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Today you have to run faster to stay in place.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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A country's middle class is its bedrock.
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