Quote

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Bigs
Selling
Comes
Familiar
Dream
Income
Someone
Comfort
People
Possibility
Comfortable
Leave
Zone
Takes
Excellent

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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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My parents, and their interest in making the world a better place for more people inspired me.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Today you have to run faster to stay in place.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Your company does not belong inmarkets where it cannot be the best.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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The internet will create the winnerand bury the laggards.
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A country's middle class is its bedrock.
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