Quote

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Bigs
Selling
Comes
Familiar
Dream
Income
Someone
Comfort
People
Possibility
Comfortable
Leave
Zone
Takes
Excellent

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The most important thing is to forecast where customers are moving, and be in front of them.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Every business is a service business. Does your service put a smile on the customer's face?
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A country's middle class is its bedrock.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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My parents, and their interest in making the world a better place for more people inspired me.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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The best advertising is done by satisfied customers.
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Today you have to run faster to stay in place.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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The internet will create the winnerand bury the laggards.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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