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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
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Chicago
Illinois
Worry
Efficiently
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Effectiveness
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Outcome
Certain
Efficiency
Always
Outcomes
Would
Interested
Achieve
Secondarily
More quotes by Philip Kotler
A country's middle class is its bedrock.
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Every company should work hard to obsolete its own product line - before its competitors do.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Good companies will meet needs great companies will create markets.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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My parents, and their interest in making the world a better place for more people inspired me.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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The best advertising is done by satisfied customers.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler
