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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
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Businessperson
Economist
Mathematician
University Teacher
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Chicago
Illinois
Always
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More quotes by Philip Kotler
A country's middle class is its bedrock.
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Every business is a service business. Does your service put a smile on the customer's face?
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Good companies will meet needs great companies will create markets.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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The internet will create the winnerand bury the laggards.
Philip Kotler
The most important thing is to forecast where customers are moving, and be in front of them.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Your company does not belong inmarkets where it cannot be the best.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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The best advertising is done by satisfied customers.
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Today you have to run faster to stay in place.
Philip Kotler
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Philip Kotler
