Quote

When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Worry
Efficiently
Possible
Effectiveness
Start
Achieving
Comes
Outcome
Certain
Efficiency
Always
Outcomes
Would
Interested
Achieve
Secondarily

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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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My parents, and their interest in making the world a better place for more people inspired me.
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Your company does not belong inmarkets where it cannot be the best.
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Good companies will meet needs great companies will create markets.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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The internet will create the winnerand bury the laggards.
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Great insight comes from seeing something as odd and finding out why.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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