Quote

When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.

Philip Kotler

Change background

T
T
T

Change font

TAGS & TOPICS

Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Possible
Effectiveness
Start
Achieving
Comes
Outcome
Certain
Efficiency
Always
Outcomes
Would
Interested
Achieve
Secondarily
Worry
Efficiently

More quotes by Philip Kotler

Image
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler
Image
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip Kotler
Image
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
Image
People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
Philip Kotler
Image
The most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler
Image
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
Philip Kotler
Image
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
Image
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip Kotler
Image
Every business is a service business. Does your service put a smile on the customer's face?
Philip Kotler
Image
My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
Image
A country's middle class is its bedrock.
Philip Kotler
Image
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler
Image
Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
Philip Kotler
Image
Authentic marketing is not the art of selling what you make but knowing what to make!
Philip Kotler
Image
Today you have to run faster to stay in place.
Philip Kotler
Image
The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
Image
Every company should work hard to obsolete its own product line - before its competitors do.
Philip Kotler
Image
Good companies will meet needs great companies will create markets.
Philip Kotler
Image
The best advertising is done by satisfied customers.
Philip Kotler