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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Talk
Freedom
Two
Loudly
Women
Deciding
Body
Marry
Best
Republicans
People
Sex
Republican

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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Every company should work hard to obsolete its own product line - before its competitors do.
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The most important thing is to forecast where customers are moving, and be in front of them.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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The best advertising is done by satisfied customers.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Today you have to run faster to stay in place.
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The internet will create the winnerand bury the laggards.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Your company does not belong inmarkets where it cannot be the best.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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