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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Deeper
Great
Example
Needs
Freedom
Idea
Become
Refreshment
Refreshments
Ideas
Clich
Need
Analysis
Many

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Great insight comes from seeing something as odd and finding out why.
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The internet will create the winnerand bury the laggards.
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The best advertising is done by satisfied customers.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Every business is a service business. Does your service put a smile on the customer's face?
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Good companies will meet needs great companies will create markets.
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Your company does not belong inmarkets where it cannot be the best.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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