Quote

Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Needs
Group
Competitors
People
Value
Units
Groups
Satisfy
Values
Choosing
Distinguishes
Business
Aim
Proposition
Wells
Decide
Unit
Well
Strategy
Aims
Need
Indeed
Propositions

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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Good companies will meet needs great companies will create markets.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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My parents, and their interest in making the world a better place for more people inspired me.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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The internet will create the winnerand bury the laggards.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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A country's middle class is its bedrock.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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The best advertising is done by satisfied customers.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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