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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Groups
Satisfy
Values
Choosing
Distinguishes
Business
Aim
Proposition
Wells
Decide
Unit
Well
Strategy
Aims
Need
Indeed
Propositions
Needs
Group
Competitors
People
Value
Units

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Every business is a service business. Does your service put a smile on the customer's face?
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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The internet will create the winnerand bury the laggards.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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Your company does not belong inmarkets where it cannot be the best.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Every company should work hard to obsolete its own product line - before its competitors do.
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The best advertising is done by satisfied customers.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Good companies will meet needs great companies will create markets.
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