Quote

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Wants
Interest
Fact
Making
Vested
Facts
Acquire
Next
Unhappy
Good
Capitalism
People
Creating

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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Every business is a service business. Does your service put a smile on the customer's face?
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The internet will create the winnerand bury the laggards.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Good companies will meet needs great companies will create markets.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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A country's middle class is its bedrock.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Great insight comes from seeing something as odd and finding out why.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler
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Authentic marketing is not the art of selling what you make but knowing what to make!
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