Quote

People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
People
Lack
Material
Materials
Abundance
Pay
Meeting
Wealth
Goods
Poor
Obsessed
Happy
Meetings
Often
Bills

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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Good companies will meet needs great companies will create markets.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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Great insight comes from seeing something as odd and finding out why.
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Authentic marketing is not the art of selling what you make but knowing what to make!
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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The internet will create the winnerand bury the laggards.
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The most important thing is to forecast where customers are moving, and be in front of them.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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My parents, and their interest in making the world a better place for more people inspired me.
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The best advertising is done by satisfied customers.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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