Quote

People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Wealth
Goods
Poor
Obsessed
Happy
Meetings
Often
Bills
People
Lack
Material
Materials
Abundance
Pay
Meeting

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Every business is a service business. Does your service put a smile on the customer's face?
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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The best advertising is done by satisfied customers.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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Great insight comes from seeing something as odd and finding out why.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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The internet will create the winnerand bury the laggards.
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My parents, and their interest in making the world a better place for more people inspired me.
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Every company should work hard to obsolete its own product line - before its competitors do.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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