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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
Philip Kotler
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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
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Chicago
Illinois
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Material
More quotes by Philip Kotler
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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Your company does not belong inmarkets where it cannot be the best.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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My parents, and their interest in making the world a better place for more people inspired me.
Philip Kotler
A country's middle class is its bedrock.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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The internet will create the winnerand bury the laggards.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Every company should work hard to obsolete its own product line - before its competitors do.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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The best advertising is done by satisfied customers.
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Today you have to run faster to stay in place.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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Good companies will meet needs great companies will create markets.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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