Quote

People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Often
Bills
People
Lack
Material
Materials
Abundance
Pay
Meeting
Wealth
Goods
Poor
Obsessed
Happy
Meetings

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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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A country's middle class is its bedrock.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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Great insight comes from seeing something as odd and finding out why.
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Every company should work hard to obsolete its own product line - before its competitors do.
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People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.
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Today you have to run faster to stay in place.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Many great ideas need refreshment and deeper analysis. Freedom, for example, is a great idea but it has become a cliché.
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The best advertising is done by satisfied customers.
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Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
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