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A country's middle class is its bedrock.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Bedrock
Middle
Class
Country

More quotes by Philip Kotler

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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can think.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
Philip Kotler
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip Kotler
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Authentic marketing is not the art of selling what you make but knowing what to make!
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The best advertising is done by satisfied customers.
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Every business is a service business. Does your service put a smile on the customer's face?
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Great insight comes from seeing something as odd and finding out why.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip Kotler
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Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.
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CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip Kotler
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Your company does not belong inmarkets where it cannot be the best.
Philip Kotler
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Good companies will meet needs great companies will create markets.
Philip Kotler
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip Kotler