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A country's middle class is its bedrock.

Philip Kotler

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Philip Kotler
Age: 93
Born: 1931
Born: May 27
Author
Businessperson
Economist
Mathematician
University Teacher
Writer
Chicago
Illinois
Bedrock
Middle
Class
Country

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Every business is a service business. Does your service put a smile on the customer's face?
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The theory of marketing is solid but the practice of marketing leaves much to be desired.
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I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
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People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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The internet will create the winnerand bury the laggards.
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The best advertising is done by satisfied customers.
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There is no such thing as a commodity. It is simply a product waiting to be differentiated.
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In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
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When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.
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Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
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In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
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Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
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The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
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Poor firms ignore their competitors average firms copy their competitors winning firms lead their competitors.
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Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
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Your company does not belong inmarkets where it cannot be the best.
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The most important thing is to forecast where customers are moving, and be in front of them.
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Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
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